Amanda Herson

Amanda Herson

General Partner
Founder Collective

Amanda is a GP at Founder Collective and is based in New York, investing in weird and wonderul pre-Seed and Seed Founders across all categories. Recent investments include Odyssey Energy, Trek Health and Draftboard.

She has spent time building and growing one of the largest omni-channel retailers in Africa, launching their technology platforms and expanding the footprint to over 300 stores. Amanda has a passion for building strong cultures in growing companies.

Amanda was also with the Highland Consumer Fund investing in and advising retail and consumer goods companies. She spent the early part of her career at L Brands in New York, launching new beauty brands and focusing on growth and innovation, and consulting with industry leaders at Boston Consulting Group in New York.

Amanda completed her Undergraduate in Economics at the Wharton School, University of Pennsylvania, and received her MBA from Harvard Business School. She is a mom of three + a sheepadoodle, with a side passion for healthy cooking and living.